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Search Newsletter September 2022

While the global economy remains shaky, we continue building the foundation for Web3 Advertising–a new paradigm of engagement between brands and consumers, an equitable value exchange that is long overdue.

Permission Growth

Permission is proud to be named the top partner of the quarter for Unstoppable Domains — the #1 provider of Web3 domains. Grab your slice of the next internet before it’s gone!

We’re running multiple campaigns for global clients including a crypto-infused gaming project.

On the tech side, we powered up our ad platform, integrating with best-in-class customer data platform, Treasure Data.

We’re also thrilled to bolster Team Permission team by adding ad-tech industry veteran Duane Dirstine to our roster!

Two for Review

As Permission operates at the intersection of advertising and cryptocurrency, here are two big news stories we wanted to highlight: South Korea’s privacy watchdog issued $72 million in fines to the Big Tech Band (e.g. Google and Meta) for non-compliance.

Takeaway: always ASK for Permission!

Starbucks announced a Web3 loyalty rewards program, run on the Polygon blockchain. Craving an iced latte with an NFT topper?

Takeaway: the next logical step for rewards programs is opt-in advertising. Bonus: Polygon powers Permission too. ­

As Seen On:

IAB Audience Connect Permission’s Lauren Griewski discusses Metaverse marketing at IAB’s Audience Connect in NYC

LinkedIn Live Fireside chat with Permission’s AdOps & Sales teams on the topic: What is Web3 Advertising?

Cointelegraph Permission Founder Charlie Silver on how regulation could help onboard the next digital asset users


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