The Permission Blog

Expert articles on technology, data ownership and what's new at Permission.io

Programmatic Best Practices

Consumers are inundated with ads, many of which are not relevant Today’s consumers are “always on,” toggling between digital devices....

Web3 Transitions Power from Platforms to People

At the dawn of the Internet, many viewed the network as a means to promote values of individual rights, freedom of speech and human...

Rewards Marketing: The Smart Approach to Web3 Advertising

At its core, Web3 — powered by blockchain technology — is all about users owning their data, being properly compensated for it, and...

Big Tech is Monopolizing Privacy

In recent years, consumers’ concerns for their online privacy has grown substantially. Inaction by the federal government has led several...

The GDPR and the IAB: The Recent Ruling and its Key Takeaways

Earlier this year, the Belgian Data Protection Authority found the International Advertising Bureau (IAB) to be in violation of several...

What Is Data Sovereignty? Everything You Need to Know

Control over our data has become increasingly important. With multiple recent high-profile data breaches and scandals, governments are...

Data Ownership: Who Owns Data, and Why It Matters

You probably do not know what data you own, and you probably have no idea where most of your personal data is. If you want to know, read...

Data Subject Rights Under the GDPR [Explained]

With the passage of GDPR, it has become an unstoppable force that is reshaping the ways that companies do business and how they interact...