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Permission Joins The IAB Tech Lab is proud to announce that it is now a member of the IAB Tech Lab. As a member of the organization, Permission will have the opportunity to contribute to industry discussions and decisions that are shaping the future of digital advertising.

The IAB Tech Lab is a non-profit community that falls within the IAB (Interactive Advertising Bureau) and develops foundational technology and standards that enable growth and trust in the digital media ecosystem. It is a member-driven community of digital publishers, ad technology firms, agencies, marketers, and other industry pioneers. IAB Tech Lab members collaborate to develop industry best practices, guidelines, and implement technology to shape the direction of the rapidly changing industry.

The IAB Tech Lab and its members are focused on four key themes: brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement</>; and programmatic effectiveness.

Permission plans to participate with fellow IAB Tech Lab members and lend our team’s expertise in developing new industry standards as the word of digital advertising shifts into Web3. Specifically, Permission will initially contribute in the areas of Data Transparency Standards, Global Privacy, and Distributed Ledger and Cryptography Emerging Technologies.

To kick things off, CEO, Charlie Silver sat down with the IAB team to discuss, Permission Ads, and how crypto is playing a role in the permission-based advertising economy.

Click here to see his insightful interview.

About The IAB

The IAB (Interactive Advertising Bureau) is a non-profit organization that seeks to empower the media and marketing industries to thrive in the digital economy. They do this by engaging in activities such as developing industry standards, conducting research, and providing legal support for the online advertising industry.


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